Expansion of internal and external communication channels
Expansion of video and webinar production
New Head of Marketing focuses on strengthening AT’s visibility
Bad Oldesloe. Recently, the German technology company AT – Automation Technology appointed Nina Claaßen as its new Head of Marketing, promoting her to the company’s management level. The 40-year-old has already been working in AT’s marketing department for two and a half years and has contributed significantly to AT’s greater success through her ideas and implementations. After the northern German initially redefined the company’s corporate identity and revised its branding, she worked with great commitment to ensure that the communication channels were also significantly optimised, thereby creating greater transparency.
“For me, transparency forms the basis for effective and beneficial cooperation. The work at AT is extremely diverse, which I find very appealing. Not only do I have a lot of room for operate here, but I can also finalise all projects in a timely manner, which allows me to make extremely effective progress,” explains Nina Claassen. She is also particularly keen to maintain contact with the press colleagues at the trade magazines. Having worked as a journalist herself for more than 15 years as a senior editor at Funke Mediengruppe and as a press officer at ADAC, the AT Head of Marketing has a wide network of contacts from every industry, which also benefits her many times in image processing.
“At AT, we are very close to numerous application stories, as our 3D and infrared cameras are used in every sector worldwide. As a result, we always have exciting stories to tell and can show our customers directly how our components can be most usefully employed by them. The marketing team thus also forms an enriching communication channel for our sales department,” says the native of Lower Saxony.
Daniel Seiler, CEO of AT, adds: “With Nina Claassen, we have brought someone into the management team whose work has a decisive influence on almost every department – both professionally and personally. Our Head of Marketing not only pushes AT forward as a company, through her empathetic character she contributes a great deal to the appreciation of each individual employee.” In our team, she therefore bears the honorary title “CHO” – Chief Happiness Officer.
The next goals of the AT marketing team are now to increase video and webinar production and to strengthen the visibility of the company. Since 2022, the company is again increasingly represented at trade shows, and newsletters and press releases are also sent out at regular intervals. Furthermore, social media has been significantly expanded so that news from AT are published almost daily, especially on Instagram, Xing and LinkedIn.